Yes, the fifth on Cobra’s L5V is adjustability. It, also like its predecessor, earned a silver medal so we did not feel the improvement was significant enough to up its status on the Hot List. Ping’s G10 line and TaylorMade’s Burner FW and Hybrid were included in this year’s Hot List because, well, it’s the [...]

Continue Reading Hot List Hot Stove

Tags: Actual Size, Bobby Jones, Equipment Technology, Everyday Players, Excellent Products, Fitting Options, G10, Hot List, Hot Stove, Miura, Paradigm Shift, Popular Clubs, Shapes And Sizes, Silver Medal, Soleplate, Taylormade, Technology Advancement, True Technology, Welcome Entries, Wishon

You can’t appreciate how well constructed (and thin-walled) modern woods are until you cut them open. A special thanks goes to our machinist friends down the road from our Connecticut office who ruined a diamond-bit saw and clogged an EDM (electronic discharge machine) wire before finally using a structure wheel to split open these heads. [...]

Continue Reading A surgical peek into what makes drivers work

Tags: Air Force One, Callaway Big Bertha, Center Of Gravity, Concentric Zones, Connecticut Office, Construction Method, Conventional Head, Dissection, Dries, Dual Point, Elastomer, Fuses, Head Shapes, Inconsistencies, Mail, Millimeter, Thin Face, Three Sheets, Titanium Body, Titanium Drivers

Since the PGA Tour announced it would abide by the new condition of competition regarding grooves, a sentiment among players is that a excellent chunk of their time won’t only be spent getting used to grooves with less grip, but a change of golf ball may be in order as well. Golf World questioned several [...]

Continue Reading The New Ball Game

Tags: Ball Game, Ball Slide, Balls, Boo Weekley, Chunk, Game Situations, Golf Ball, Golf World, Irons, Joe Durant, Kevin Streelman, Little Bit, Mark Brooks, More Time Consuming, New Game, Pga Tour, Sentiment, Simplest Thing, Whisper Rock, Winter Project

The most well loved putter stylishness of all time started with a drawing on a 78 r.p.m. record jacket. That is the canvas Karsten Solheim—a Norwegian-born engineer who worked on jet fighters and missile guidance systems—used to sketch the Ping Anser putter in 1966. After Solheim’s patent was granted in 1967, tour players flocked to [...]

Continue Reading The Gold Standard

Tags: 24 Years, Arnold Palmer, Brainchild, Ceo John, Copycats, Durability, Engraver, Fbr Open, Gold Standard, Jet Fighters, Karsten Solheim, Laws Of Physics, Manganese Bronze, Missile Guidance Systems, Ping Anser Putter, Plumber, Putters, Scott Verplank, Slew, Wife Louise

The challenging economy has left golf companies scrambling, prompting an unprecedented opportunity for golfers looking to upgrade their gear. Looking at research provided by golf marketplace tracker Golf Datatech, the average selling price of a metal wood today is dramatically less than it was in 2005. Back then, the average driver selling price was $280.91, [...]

Continue Reading Buyer’s Market

Tags: Bader, Ceo George, Daily Basis, Fairway Wood, George Fellows, Giveaways, Global Economic Conditions, Golf Companies, Golf Datatech, Golf Marketplace, Golfers, Gross Margins, International Markets, Joe Ricci, Knockoffs, Product Lifecycles, S Gross, S Market, Unprecedented Opportunity, Visionary